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    Home » Blog » Launching a New Product? Here’s Why You Should Include Wholesale Stickers in Your Promo Plan
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    Launching a New Product? Here’s Why You Should Include Wholesale Stickers in Your Promo Plan

    Alex ReedBy Alex ReedApril 21, 20253 Mins Read
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    Launching a New Product? Here’s Why You Should Include Wholesale Stickers in Your Promo Plan
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    So you’ve nailed your product, set the launch date, and built up some buzz. Now comes the real challenge — getting attention, creating shareable moments, and staying top-of-mind long after your launch. And here’s a smart, cost-effective tactic many brands overlook: wholesale stickers.

    From PR kits and unboxing experiences to trade shows and influencer swag bags, stickers are the silent stars of modern product launches. They’re affordable, customizable, and — most importantly — stick in people’s minds (and on their laptops, bottles, and notebooks).

    PR Kits That Pop (and Stick)

    PR and influencer kits are all about presentation — and what better way to elevate your packaging than with bold, branded stickers? Add them to thank-you cards, wrap them around product boxes, or include sticker packs as free merch.

    A well-designed sticker can turn an unboxing moment into an Instagram story, a TikTok, or a tweet, all spreading your product name organically. Think of them as miniature brand billboards — delivered straight to your audience’s hands.

    Want to personalize your launch visuals? Design your custom stickers with fun taglines, product mascots, or limited-edition artwork that people want to show off.

    Stickers on Packaging = Memorable Branding

    Your packaging is the first physical interaction a customer has with your product — make it count. Using stickers on boxes, jars, or sleeves helps reinforce your brand, share important details, or inject personality.

    Whether it’s a playful “Open Me” label, a sustainability message, or a custom-shaped logo on the seal, custom sticker printing allows you to turn ordinary packaging into a tactile brand experience.

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    And the best part? They’re easy to scale. Wholesale sticker orders let you decorate hundreds (or thousands) of products without increasing production complexity.

    Handouts That Go Beyond the Event

    Handouts That Go Beyond the Event

    Hosting a launch event or pop-up? Stickers make the perfect takeaway. Easy to distribute and fun to collect, they turn attendees into walking promoters. Bonus points if you offer a photo-worthy sticker wall or freebie packs at checkout.

    If you’re launching in physical stores, you can even order custom stickers to use as free add-ons at the register. These little surprises help foster brand loyalty and increase repeat engagement.

    NeonChamp Angle: Make Your Launch Glow

    Want to turn heads — and smartphones — at your product launch? Light it up with a custom neon signs from NeonChamp. Whether it’s your product name, brand slogan, or hashtag, NeonChamp creates eye-catching, photo-ready signage that enhances event décor, booth designs, or PR backdrops.

    Their LED signs are lightweight, low-power, and built for visibility — ideal for creating that perfect Instagram moment. Pair them with your sticker swag and you’ve got an unforgettable visual identity.

    Final Thoughts: Stickers That Scale with Your Brand

    Product launches don’t have to break the bank to break through the noise. With a smart mix of wholesale stickers and compelling design, you can boost unboxing delight, spark social sharing, and reinforce brand identity — all in one go.

    StickersChamp offers everything from die-cut logos to label rolls, with premium finishes and scalable pricing that fits startups and established brands alike. Whether you need 100 for a niche drop or 10,000 for a national rollout, they’ve got you covered.

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    Alex Reed
    Alex Reed
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    Alex Reed specializes in home decor, offering years of experience as an interior designer. With a degree in Interior Design from the Rhode Island School of Design, Alex's expertise spans modern aesthetics to traditional comforts. They are known for practical, stylish tips that transform spaces with simplicity and elegance. Alex's insights have graced the pages of leading home magazines, and they regularly conduct workshops on budget-friendly home makeovers. Committed to making beautiful homes achievable, Alex's advice is cherished by those seeking to infuse their living spaces with character and warmth.

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