If you take a moment to think about what people are doing nowadays to find certain service providers, you will realize one thing. Everyone is online, and most individuals are relying on social media to both find and vet local service providers before they actually hire them. What does this mean for your garage door business, though? Well, in short, it means that you should undeniably use that to your advantage, and make sure that you have good online presence.
Read about how Facebook, for example, is good for your business: https://www.businessnewsdaily.com/2534-facebook-benefits.html
Now, clearly, there are various social media platforms that you can nowadays use in order to generate leads and build yourself a good online presence. Facebook, however, undeniably still remains a rather important one. It is no wonder, therefore, that you are interested in understanding whether it is a good option for lead generation when it comes to your garage business. After all, you don’t want to start taking any steps towards using it to your advantage if you’re not really sure whether it is right for you or not.
Well, that is precisely the topic that we are going to be discussing today. To put it simply, below we are going to be talking about how well Facebook lead generation works for garage door businesses in general. This way, you will get a better understanding about what to expect, and you will be ready to decide for yourself whether this is something you want to do or not. So, let us start answering your questions.
What Is Facebook Lead Generation?
Okay, as the very name says it, Facebook lead generation is basically the process of generating leads on, well, Facebook. And, you can do that using different strategies, with the Facebook Lead Ads being one of the most popular and most effective ones. The idea behind it is for you to create an offer, design the ad, target the right audience, thus instantly collecting leads when they click on your ad, and then following up quickly, so as to book a call, or an appointment.
How Well Does It Work for Garage Door Businesses?
Since you now understand what we are talking about specifically, you want to have your next important question answered. How well does Facebook lead generation actually work for garage door businesses? Well, when successfully done by Garage Door Marketing Syndicate or similar great professionals, you can expect it to work very well. Meaning, thus, that most of your success will depend on the professionals you will choose, but we will get to that a bit later.
Let us stick with this particular topic for a while, to explain it in more details. That is, to explain how well this strategy works for your garage door business and why. For one thing, you should know that this option is often cheaper than some other paid ones, and that is a benefit in itself. Plus, with clear targeting and follow-up, the quality of leads is bound to be great, and the conversion rate is sure to increase.
Some data suggests that the conversion rate stands at 10% to 25% for new installations, 25% to 40% for repairs, and 30% to 50% for maintenance and tune-ups. Those are, without a doubt, some rather great percentages. So, to cut right to the chase, it appears that Facebook lead generation definitely works well for garage door businesses. Although, as hinted at previously, the success will depend on the professionals doing the work, as well as your decision on how much to invest in this.
So, Should You Use This Strategy?
Now that you get how well this can work, you are wondering whether you should use this strategy in the first place. Well, it does come with quite some advantages. From seasonal flexibility, meaning you can use this strategy during peak season, and then scale down during the slower months, to the fact that you can get instant social proof by using the platform to your advantage. And then, through Facebook , you can also reach passive prospects, which is another huge plus. The decision is ultimately yours to make, of course, but if you’re curious about it, you may want to learn more about some Facebook marketing strategies that could work well for you.
How to Use It Right?
If you have decided to benefit from Facebook lead generation, then you will want to know how to do it right. And, I’ve said it above, and I’ll say it again – you will need to hire the right professionals to do the work for you, because you definitely cannot expect to be able to do all of this on your own. Therefore, focus on finding the right marketing agency that specializes in working for garage door businesses, and that, therefore, knows how to leverage this platform to help you achieve your lead generation and conversion goals.
